Challenge: Take an existing sports bar and create a fresh brand story for the new owner without losing the current customer base. Solution: Identify all those aspects of the current operation that appeal to the customer base and make them even better! Introduce value added design features, products and services that enhance the customer’s experience while simultaneously creating a unique brand niche for the new concept. Simmer all ingredients until done and viola! Oceans Sports Bar and Seafood Grill, a Vegas style sports room takes the traditional sports bar to a new level. Urban Eats Consulting Group created the new brand story and implemented supporting brand collateral, menu ideation and interior design revisions. Click here to see interior design photos.
