What’s better than watching a drive-in movie from the comfort of your own car? Watching a drive-in movie in the Italian comfort of a Fiat 500. Kicking off it’s “Simply More” campaign to promote the reincarnation of their mini cinquec
ento, Fiat launched a traveling outdoor drive-in theater event through New York City and Chicago. Complete with an ultra mod snack bar, lounge area and bocci ball courts, the set-up was a throw back to circa mid 1960′s when life was simple and easy going. Urban Eats handled the food and beverage logistics and cafe management in both cities. Click here to see more photos from this event. Ciao Bella










































