The team at Urban Eats can help you with the conceptualization, branding and design of your Restaurant Project.
We can work with you on:
- Creation of Unique Food & Beverage Concepts that spark trends and capture the imaginations of the people they serve.
- Restaurant Brands and Brand Identities that convey a cohesive and tangible story.
- Industry Trend, Feasibility and Demographic Analysis that provides accurate information for optimal decision making.
- Interior Designs that capture the brand story and makes for a total sensory experience.
- Kitchen Designs & Equipment Specification for all sectors within the hospitality industry.
- Strategic Planning and Pre Opening Consulting that guide clients through best practices and towards profitability.
- Mixed Use & Commercial Development Consulting analyzing impact on development with regards to signage, patio-scapes, waste removal, odor and grease exhaust, noise,parking, pedestrian flows, etc.
Challenge: Take an existing sports bar and create a fresh brand story for the new owner without losing the current customer base. Solution: Identify all those aspects of the current operation that appeal to the customer base and make them even better! Introduce value added design features, products and services that enhance the customer’s experience while simultaneously creating a unique brand niche for the new concept. Simmer all ingredients until done and viola! Oceans Sports Bar and Seafood Grill, a Vegas style sports room takes the traditional sports bar to a new level. Urban Eats Consulting Group created the new brand story and implemented supporting brand collateral, menu ideation and interior design revisions. Click here to see interior design photos.
As a kid, I liked to rummage around attics and closets. Old ones in particular were the best; full of forgotten stuff and remnants from the past…seasoned by time. These nooks of vintage clutter offered escape and solace, a safe space to dream. They connected you to someone, something authentic; a life well lived. Instantly, you belonged and you felt secure knowing that, as cynical as the world was, this place provided respite. Where are they, these safe harbors, now that we are all grown up?
Bars used to be like that I thought. In their heyday, before there was a national chain on every corner, bars were gritty, eclectic and intimate. Every neighborhood had their own, each as different as the ethnic populace it housed. American bars, squared-jawed joints of Genesee Ale and Chesterfield Kings, teak wood chairs, black and white TV’s. You went there to shed the mask, to be part of a community that was familiar and real.
I guess you would call them dive bars today; disheveled and dusty, off the beaten path and forgotten by the masses.
There was a place in Detroit, called the Cloverleaf.
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Announcing a new shared kitchen facility located in Lawrenceville, GA. 24/7 Shared Kitchen is a Department of Agriculture approved shared kitchen space for rent. Perfect for bakers, specialty food producers and dessert production. Reasonable rates are available by the hour or with a monthly membership. Convenient to GA Hwy 120 and 316. If you are interested, please send an email to todd@urbaneats.net or call 404-484-4588. Hurry, space will go fast!
Food trucks get a makeover and become more compact. It was only a matter of time until one of the Asian car manufacturers put their spin on a food truck. Read this article to find out more!
A mixed bag of ink splot for this week’s blog, so let’s get right to it shall we?
A City Harvest
This Sunday, November 20th, marks the 1st of many City Harvest Events hosted by Atlanta’s own India Ramos of Urban Vines. The eclectic four course dinner – wine pairing features labels crafted in Ms. Ramos’ micro winery located right here in the city! Now you should be forewarned that an evening spent with India can be extremely spontaneous and adventurous. So, if you are up for a good time, before the relatives come a knocking for Thanksgiving, get on over to her website and buy some tickets. Rumor has it that some classy giveaways are available for ticket holders who buy online.
Generation Sell
If you missed this past Sunday New York Times there was an enlightening Op-Ed piece on the Millennial’s, (the population segment born between the late 70’s and early 90’s), and the methods they have adopted to affect social, political and economical change. Seems those enigmatic twenty and thirty somethings, call them Generation Sell, are using the small business model as a way to define their own generation, while simultaneously transforming our stagnant political and governmental landscape. “It’s striking,” says author William Deresiewicz,
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Check out this article from the Georgia Department of Agriculture that explains how to start a food business, including the facility, food, labels, and licensing.
chow trailers cleveland, GA
Urban Eats Consulting Group is working with Chow Trailers of Cleveland, Georgia to bring you a full service, turnkey gourmet food trailer fabrication service. Interest in the burgeoning food truck and street food phenomenon is at an all time high, yet entry into this industry can be logistically challenging, time consuming and financially impeding. Many entrepreneurs, eager to get their concept to market, run into permitting, branding and truck/trailer fabrication roadblocks. The Urban Eats, Chow Trailer relationship can make the start up process easier to navigate and allow clients to focus on delivering quality products and services. We offer the following:
- Affordable, Custom Built Food Trailers with Many Sizes and Options Available
- Trailers are Built to Order, Easy Tow Designed, Reliable and Cost Much Less than Trucks!
- Interior Layout and Design
- Equipment Sourcing and Installation
- Concept Development and Branding Direction
- Vehicle Wraps, Graphics, Logos and Website Logistics
- Menu Ideation and Costing
- Permitting and Licensing Guidance
- Commissary Location Assistance
For a free quote please contact todd@urbaneats.net or call 404-835-7180.
I have consulted with many types of clients in the food and beverage world. While I have had my fair share of, shall I say, misguided individuals, I have also been privy to some very sharp, smart minded entrepreneurs. Of the later, I have come to observe some common characteristics that I believe have led all of them to a high level of success. A person or team that embodies most, or all of the following traits, in my opinion, gives them a leg up on other suitors.
- They have a great idea. Notice I did not say, “They have a good idea”. There are a million good ideas out there, only a few great ones. A great idea to me makes sense, like a whiff of burning oak on a crisp autumn day…it belongs, dances naturally into the grand scheme. When spoken, a great idea lands with a solid thud; throw a bolder into the lake below and admire its force and impact. The power of its potential is unquestionable.
- They are fully committed to their vision. It’s not if, but how! In their own mind a successful entrepreneur has already seen how their idea manifests. The task now is moving the universe the hell out of the way to make it happen. Successful entrepreneurs are masterful problem solvers. Mr. Banker, stop hording all the money. Mr. Landlord, do not be so greedy. Mrs. Naysayer, I got no time for you to rain on my parade because I am committed and intentional.
- Successful entrepreneurs have a feverish appetite to learn, ask questions and put it all out there for everyone to see. They make themselves vulnerable, self expressed and open minded in a way that engages other people. They research, research, research and pose a lot of what ifs. A recent client of mine ate hundreds of tacos and got so good at profiling tastes that he could pinpoint spice ingredients in salsas. “Too much curry, how about more cumin?”, he would say.
Nothing says comfort food quite like a home-cooked casserole. They’re quick, tasty and soooo retro…can you say Betty Crocker! Well watch out Atlanta because a group of local entrepreneurs are about to turn your aunt Betty’s casserole on its ear with their modern twist on these iconic classics. Coming to Buckhead is Half Baked Oven-Ready Casseroles. No time to cook doesn’t mean a trip through the fast food drive thru anymore. Just stop in and choose your favorite casserole, take it home, pop it in the oven and presto, it’s dinner for the whole family. Urban Eats Consulting Group provided concept develop expertise, permit logistics and menu ideation.
In a world of over hyped and contrived restaurant concepts, Corner Tavern is an authentic reprieve. A no nonsense, local joint with great food, lots of cold, draft beer and a perfect room to shoot pool. So, light up a smoke and head on over to any or all four locations in Little 5 Points, West Midtown, East Point and Edgewood. Urban Eats Consulting Group provided menu item and base recipe cost analysis.
